Flow Finance
A Michigan Ross growth campaign for Flow Finance, with a reported 33% increase in downloads.
My roleCampaign contributor · marketing execution
01 / The context
A campaign with a clear role.
A finance-news app needed awareness and downloads among a relevant student audience at Michigan Ross.
I executed a campus marketing stunt at Michigan Ross for Flow Finance, an iOS app developed by Arjun Mayur. The campaign reported 1,200 impressions and a 33% increase in downloads. The app provides financial news with concise, AI-generated summaries.
02 / Inside the project
Follow the campaign.
Choose a step, inspect the details, and explore the thinking behind the experience.
Campaign timeline · original photographs
Campaign moment 1 / 3
Make the product visible.
Introduce concise, AI-generated financial news summaries to a Michigan Ross audience.
From the project
A closer look.
Original project assets. Open an image to inspect it at full resolution.
03 / Decisions & evidence
Contribution & results.
My contribution
I executed a campus marketing stunt for Flow Finance. Arjun Mayur developed the iOS app; my contribution was the campaign, not app development.
Skills in practice
What the evidence shows
The original portfolio reports 1,200 impressions and a 33% increase in downloads. These are my reported campaign figures; the supporting analytics, baseline, and measurement period are not included in this case study.
Sources & attribution
Reviewed against the linked public sources and supplied assets. Demonstrations on this page use fixed example content unless labeled as an original recording or screenshot.